10 Tips to Launch Successful Product

1. Think big, learn fast, and start rapidly

Do you ever feel distressed over the thought of encouraging yourself to work out of your comfort zone? It looks easier to step back and perform in the same boring way and work ordinarily without taking any risks. But the key to success is taking big risks. It all comes when you take risks and acknowledge your mistakes rather than just using conventional methods to perform things. Boost up your creative thinking, learn, and adopt from your knowledge and experience and jump to work as soon as possible. Remember creativity often fades away easily if you stay lazy while taking risks.

2. Secure a mandate sponsorship and support

Inventing or discovering innovation must be handled properly, the key part of this is that you must convince your managers or senior executives that your idea will work 100%. You must prepare a presentation of your ideas to make it easier to absorb and transmit a collective vision, and to secure support from others. Apart from being an employee think about you presenting ideas of business to the relevant stakeholders to gain backing. The more you present your idea with relevant information the greater are the chances of its acceptance.

3. Right people, right place

The synonym for the word “right” is having the best workforce at an accurate time to acquire accurate objectives. It is ideal to say that an employer must be capable of having the right people to make them work in the right environment and at the right place to achieve the strategic goals and invent new products. It is the primary reason for hiring a skilled yet talented workforce and providing them incentives and keeping them motivated in what they are doing.

4. Act your way to a new culture

Being a leader, you have to lead while setting your example as a shadow for your team to get inspired. It is important to cultivate a culture where the team can work collectively on a single purpose to bring transformation. Acting your way directly implies the habits that you embedded to promote sharing ideas and knowledge.

5. Build the right thing then build it the right way

It is imperative to build an empire based on the right strategies which weave the culture of innovation in an organization. Structuring your organization into the right path will always cultivate the best results. It is needless to say that once you build the right thing you can ensure the validity of success for longer in an organization

6. Deliver small, fast & frequently to build momentum

While introducing a new concept and product in the market, the key success factor is to maintain balance and momentum. You must remember to achieve set milestones, short yet small steps toward achieving the end product. This not only expedites the overall process but keeps the morale high among employees as achieving these milestones will keep them motivated.

7. Build in feedback loops with customers and users

Always remember that customers are the main generator resources. They are the ultimate bosses who can change the destiny of the business. Keeping them in the loop and showing concern to their feedback will always bring value to your business. It is important to listen to their feedback regarding the use of the product. This helps to improve product quality to achieve success.

8. Adapt your approach based on validated learning

Learning from your mistakes is often experienced by many entrepreneurs; among many of them eventually win by learning from their failures. This is a time taking process. So, verifying the idea of innovation while reaching each milestone helps in validating successful outcomes and the whole learning process leads to success.

9. Demonstrate evidence for future investment

Another tip that is useful especially when introducing a product in the market is to validate the future investment. Investment always leads to secure financial stability in the present and for the future. A pro tip would be to demonstrate evidence of acquiring financial assets which can ensure the future profitability of an organization.

10. Scale lessons learned to cross the chasm

One of the outstanding concepts by the business mentor Sir Geoffrey Chandler is ‘crossing the chasm’. It is about identifying the loopholes among the early adopters and vetting the new strategies. The key factor to success is to cross the chasm by demonstrating and focusing on the features of your products and take responsibility to promote to its specific target market. Once your offerings crossed the Chasm, it will travel throughout the target market and will sustain in business for a longer run

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Naveed Ramzan

Naveed Ramzan

Enabler, eCommerce/Healthcare, Idea Transformation, Training&Development, Consultancy [PHP | Agile | ITIL]